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The Renault F1 Team Collection

Give a designer an F1 racing car and look what happens.

RF1Team_Broc_cover2

An FI car is a machine built to win. Its beauty results from a single-minded concentration on this sole purpose. Its forms are sculpted by necessity, its style the slave of speed.
Now the car which took Renault to 2005 championship victory has undergone an extraordinary change. Intelligent design and engineering genius have encountered the                                                                                         alchemy of the imagination.
Divorced from their original purpose, the car’s components have revealed an altogether different kind of potential. Hand-crafted, their integrity and essential energy intact, they have become objects in their own right; utilitarian, intriguing but never less than astonishing.
Every item in this collection represents a remarkable transformation Yet, each still carries with it its own race memory, the indelible trace of the winning spirit, of the car and the team.
Design by dvision.create.