‘One Big Garden’ encompasses the region’s parks and gardens in one big brand.

“The Welsh language has six different word for ‘green’ … 

… and it needs every one of them. You’ll understand why when you visit South West Wales. The region is full of gorgeous green spaces, from the National Botanic Garden of Wales and Aberglasney in the verdant Tywi Valley to the Gower Peninsula, the UK’s very first Area of Outstanding Natural Beauty, and its only coastal National Park in Pembrokeshire.”

Art direction by Phil Treacy.